Last Updated: 1 June 2025
Welcome to Second Enlightenment Limited (“SEL,” “we,” “us” or “our”). SEL is a company registered in England and Wales (Company Number 16274940). These Terms of Service (“Terms”) govern your access to and use of SEL’s AI image-, video- and audio-generation services provided via our website at sunra.ai, our applications and our developer APIs/SDKs (collectively, the “Services”). By creating an account or using the Services, you agree to be bound by these Terms and all policies referenced herein. If you do not agree, you must not use the Services.
These Terms apply to both individual consumer users and business or organisational users. If you use the Services on behalf of a company or other entity, you represent that you have authority to bind that entity to these Terms, and “you” will refer to both you and the entity. You must be at least 18 years old (or the legal age of majority in your jurisdiction) to use the Services.
No community features. The Services do not include public content-sharing, social-networking or community forums. Content you generate is private to your account unless you choose to share it outside the Service.
We may update these Terms periodically. We will post revised Terms and, for material changes, provide reasonable notice (for example by email or in-service message). Updated Terms take effect on the date we specify. Continued use after changes means you accept them. If you disagree, stop using the Services and close your account.
To use the Services, you must create an account with a valid email address and secure password. Provide accurate, current information and keep it updated. You are responsible for all activity under your account and for safeguarding your credentials. Notify us promptly of unauthorised use. SEL may refuse, suspend or terminate accounts at its discretion, for example where fraud or misuse is detected.
Subject to these Terms and payment of applicable fees, SEL grants you a limited, non-exclusive, non-transferable, revocable licence to access and use the Services for your personal or internal business purposes. SEL (and its licensors) retains all rights in the Services; you receive only the rights expressly granted.
SEL continually improves the Services and may add, change or remove features, impose usage limits or suspend the Services for maintenance. SEL strives not to degrade core functionality materially and will give notice of significant changes where practicable, but uninterrupted availability is not guaranteed.
If you use SEL’s API/SDK:
API licence. You receive a limited, non-sublicensable licence to use the APIs and documentation solely to integrate the Services into your application.
End-user compliance. You must ensure your end users comply with these Terms and must not expose API keys directly to them.
Rate limits and monitoring. SEL may enforce usage limits and monitor API calls, throttling or suspending access for excessive or abusive use.
No competing service. You must not use the APIs to develop or provide a competing AI-generation service.
The Services are available on a pay-as-you-go basis. There is no free tier. Except for any promotional credits SEL may issue at its discretion, you must pay before generating content.
Pricing (for example, per image or per second of generated video/audio) is published on the sunra.ai dashboard. Each generation deducts the corresponding fee or credit from your balance. Maintain a positive balance or valid payment method; otherwise you cannot use the Services.
Pre-purchased credits do not expire for at least 12 months unless stated otherwise. Promotional credits may have shorter validity. Credits are non-transferable, hold no cash value and are non-refundable once used.
You authorise SEL and its payment processor to charge your chosen method for all fees and taxes. Business clients on invoicing terms must pay within the period specified on the invoice. Prices may change prospectively.
All purchases are final, except where required by law or explicitly stated otherwise. By requesting immediate digital delivery, you waive any statutory cooling-off period once generation starts.
Custom enterprise plans may be agreed separately; their specific payment terms govern for that client, while these Terms otherwise remain in effect.
Input Data: Content you submit (prompts, images, audio, etc.).
Output Data: Content SEL’s AI generates in response.
Application Data: Input and Output Data collectively.
You retain ownership of Input Data. You grant SEL a worldwide, royalty-free licence to use, copy and process Input Data solely to provide and improve the Services and generate Output Data. You warrant you have all rights necessary and that Input Data complies with law and these Terms.
Upon generation and subject to compliance with these Terms, SEL assigns to you all intellectual-property rights it may hold in the Output Data. You may use Output Data for any lawful purpose, including commercial use. SEL cannot guarantee uniqueness or freedom from third-party claims; you are responsible for your use of the Output Data.
Any feedback you provide may be used by SEL without obligation.
You must not use the Services to:
infringe intellectual-property or privacy rights;
create or distribute illegal, defamatory, hateful, harassing, violent, pornographic or otherwise harmful content;
produce disinformation, deepfakes of real individuals without consent, spam or malware;
violate export controls or applicable laws;
reverse-engineer, interfere with or circumvent security or usage limits;
resell or provide the Services on a stand-alone basis; or
develop a competing AI-generation service.
SEL may review usage, suspend or terminate access, and remove content that violates these Terms or law.
SEL collects only basic account data (email address and password). SEL does not knowingly collect sensitive personal data. Input and Output Data remain confidential to you except as needed to provide the Service or comply with law. SEL employs reasonable security measures but cannot guarantee absolute security. See our Privacy Policy for details.
You may close your account at any time. SEL may suspend or terminate access for material breach, non-payment, legal compliance or discontinuation of the Service. Licences end upon termination. Unused credits are forfeited and non-refundable unless required by law or SEL decides otherwise. Sections intended to survive termination remain in force.
The Services are provided “AS IS” and “AS AVAILABLE.” SEL disclaims all warranties (express, implied or statutory) to the maximum extent permitted by law. SEL does not guarantee uninterrupted service, error-free operation, accuracy, uniqueness or suitability of Output Data. Consumer statutory rights that cannot be excluded remain unaffected.
To the fullest extent permitted by law, SEL and its affiliates will not be liable for indirect, incidental, consequential, special or punitive damages, or loss of profits, data or goodwill. Aggregate liability will not exceed the greater of £50 GBP or the amount you paid SEL in the preceding 12 months. Nothing limits liability that cannot be limited by law.
You will indemnify and hold harmless SEL and its affiliated parties from any claims, losses or expenses (including legal fees) arising from: (a) your Input Data or use of Output Data; (b) your breach of these Terms or law; (c) misuse of the Services; or (d) if you are a business user, your end users’ misuse.
These Terms are governed by the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that consumers may bring claims in their home courts where local law requires. Business users may elect ICC arbitration in London; class actions are not permitted. The parties will attempt informal resolution before litigation or arbitration.
Entire agreement. These Terms constitute the complete agreement regarding the Services.
Assignment. You may not assign these Terms without SEL’s consent; SEL may assign freely.
Severability. If any provision is unenforceable, the remainder remains effective.
No waiver. Failure to enforce a provision is not a waiver of future enforcement.
No third-party beneficiaries. These Terms confer no rights on third parties.
Relationship. The parties are independent contractors.
Force majeure. SEL is not liable for events beyond its reasonable control.
Export compliance. You must comply with applicable export laws.
Notices. SEL may notify you via email, in-service notice or post; you may contact SEL via [email protected].
Language. The English version of these Terms prevails.
Questions or concerns? Email [email protected], SEL aims to respond promptly.
Thank you for choosing SEL. We look forward to powering your creative projects responsibly and securely.